Macquarie Radio Network has just launched a new site to take on the big Australian news portals such as Sydney Morning Herald, MSN and The Australian. The site is pretty nifty with quick links to audio and video streams but it’s big differentiators are the strong focus on user comments and links back to sites like Digg and Delicious and the fact that much of the content seems to arrive directly from MRNs radio network so stories should break sooner than on sites using only syndicated content.
It’s good to see someone take an approach that, while not utilising user generated content, does try to invlove it’s readers more and gives their comments front page exposure. There is something pretty cool about seeing your name and opinion on the front page of anything like this.
I do wonder how it will fair against established players but I beleive that if the site manages to focus more on this key difference that it will eek out a solid niche audience that will grow over time.
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