.roblog.

I love cars and absolutely bloody love Audis! There is a live webcast set-up from the Melbourne International Motor Show with a whole bunch of cars being unveiled to the Australian public:

• Audi A6 allroad quattro
• Audi S3
• Audi TT Roadster

BUT the big news is that at some point over the next few days a MAJOR announcement is being made… a world first. There has been quite a bit of speculation over what it might be and there is rumour of a special invite. Well I HAVE SEEN THE INVITE.

On Tuesday 6 March 2007 at 6.30pm, Audi will host a simultaneous World Premiere event with the Geneva Motor Show. Please join Audi’s managing director, Joerg Hofmann, and Audi Ambassador, Ian Thorpe, for a very special event on the Audi Stand at the Melbourne International Motor Show where we will host an absolute first for the brand in Australia - a simultaneous World Premiere event to celebrate the unveiling of an entirely new model.

Check out the AUDI webstream here

UPDATE: Official Press Release 6-March-2007

World Premiere for Audi in Australia Live streaming & podcast initiative

Audi will unveil a brand new model at Melbourne International Motor Show at 6.30pm on Tuesday 6 March, in conjunction with AUDI AG’s World Premiere in Geneva.

The unveiling in Australia on Tuesday 6 March will also have an additional ‘first’ element as the company undertakes a live webcast and a video podcast, allowing customers all around the world to see the Australian event at the Melbourne show.

The Audi Melbourne International Motor Show microsite (MIMS) will feature a timer counting down to the World Premiere (HOURS and MINUTES) set to 6:30pm.

From 6:30pm onwards, the microsite will feature live streaming of the unveiling, and also gives the opportunity to ‘send link to a friend’.

Edited footage will then be available for viewing on www.audi.com.au. The option will also exist to download this vision as a video podcast and at that time, Audi will become the first automotive manufacturer in Australia to have used this technology for an event.

Australia will also be the first country in Audi’s Asia Pacific region to implement this initiative, demonstrating benchmark online activity and raising awareness for the brand.

Audi also streamed footage of its Official Press Presentation on Friday 2 March 2007, featuring the Australian Premiere of the new S3, A6 allroad quattro and TT Roadster. Over 3,000 people watched the official unveiling live on the web.

The streaming and video podcast are available on www.audi.com.au/mims2007

This entry was posted on Friday, March 2nd, 2007 at 8:40 am and is filed under All Posts, Announcements, Marketing, Trucks. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.